So in 2011 Ashton Kutcher committed an epic twitter fail when he posted a response about the dismissal of Penn State coach Joe Paterno. He wrote…
“How do you fire Jo Pa?” #insult #noclass as a hawkeye fan I find it in poor taste.”
There was nothing overly wrong about his tweet except that Kutcher hadn’t done his homework… the coach was not fired because of his age or job performance but because of his apathetic response to charges of a former assistant coach who allegedly sexually abused a young boy. Kutcher owns an anti-child sex trafficking foundation and was quickly told by his followers of his mistake.
Kutcher responded quickly saying
“As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case” and “As of immediately I will stop tweeting until I find a way to properly manage this feed. I feel awful about this error. Won’t happen again.”
He even took a photo of himself standing next to an ‘I’m with stupid sign’. He also wrote a blog post to try and defuse the situation. However what he did next was seen as a bit of a no-no. He turned over the management of his twitter account to his team to ensure the quality of the content.
Kutcher’s feed is now just posting announcements about Kutcher and for the eight million people who follow him it might not be worth it anymore. We all make mistakes and can admit them and move on – the people who follow us on social media understand and will forgive but to give up on the network because of a mistake, and reducing the engagement defeats the purpose of being on the network to begin with.
Read http://www.salon.com/2011/11/11/ashton_kutchers_massive_twitter_fail/ for more details about the incident.