Category Archives: Uncategorized

Ashton Kutcher’s twitter fail

So in 2011 Ashton Kutcher committed an epic twitter fail when he posted a response about the dismissal of Penn State coach Joe Paterno. He wrote…

“How do you fire Jo Pa?” #insult #noclass as a hawkeye fan I find it in poor taste.”

There was nothing overly wrong about his tweet except that Kutcher hadn’t done his homework… the coach was not fired because of his age or job performance but because of his apathetic response to charges of a former assistant coach who allegedly sexually abused a young boy. Kutcher owns an anti-child sex trafficking foundation and was quickly told by his followers of his mistake.

Kutcher responded quickly saying

“As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case” and “As of immediately I will stop tweeting until I find a way to properly manage this feed. I feel awful about this error. Won’t happen again.”

He even took a photo of himself standing next to an ‘I’m with stupid sign’. He also wrote a blog post to try and defuse the situation. However what he did next was seen as a bit of a no-no. He turned over the management of his twitter account to his team to ensure the quality of the content.Image

Kutcher’s feed is now just posting announcements about Kutcher and for the eight million people who follow him it might not be worth it anymore. We all make mistakes and can admit them and move on – the people who follow us on social media understand and will forgive but to give up on the network because of a mistake, and reducing the engagement defeats the purpose of being on the network to begin with.

Read for more details about the incident.

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The Tuesday Ten

So I once heard that Tuesday’s are actually worse than Mondays… so here is a bit of fun to raise your spirits

  1. This made me laugh and boy can President Obama deliver a good punch
  2. Some of the funniest protest signs from March in March
  3. Middle class problems…
  4. Cool blog
  5. Want to try to bake this
  6. Twitter is beginning to look a hell lot like Facebook
  7. Keep up to date with the Australian Government
  8. The Big Bang – and no, not the TV show
  9. How to use social media like a celebrity
  10. Name-calling on social media


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Social media – get serious

This week I have been looking at the honeycomb framework for social media – the framework was developed so organisations can understand the functions of different social networks. Organisations can then compare their business objectives with the framework and choose the best social networks to suit what they want to achieve.

The framework has seven functional blocks
1. Identity – what personal information is shared
2. Conversations – how much is communicated
3. Sharing – do people exchange, distribute and receive content
4. Presence – am I aware of others on the network
5. Relationships – do people develop relate to others
6. Reputation – the level of trust with others
7. Groups – are people ordered or do they form communities

According to the framework most social networks tend to concentrate on three or four of the blocks.

For example – YouTube focuses on sharing, conversations, groups and reputation. Facebook focuses on relationships, identity, conversations and presence.

By understanding the frameworks, organisations can determine which existing platforms will add value to their organisation. Instead of spreading themselves thin – organisations can focus on a few social networks which match their business goals and objectives and in turn develop better relationships with their consumers.

The video summaries it nicely

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The end of anonymity

When I was ten and the Internet was in its early stages of development – Google didn’t exist yet – I remember logging on to a chat room with my friends and pretending to be 20 year old male. Although we managed to keep up the charade for a good 15 minutes, we eventually exposed our true identities.

After that experience, I became fascinated with the concept that the Internet allowed me to become anyone.  I could be a middle aged man who owned a fish and chip shop, or an elderly Grandma who liked to bake cookies. The sky was the limit. The Internet gave me freedom to express my true opinions without repercussions because I was truly anonymous. I would never be held accountable for my opinions.

The online anonymity was at the front of my mind again when it was raised at the social media masterclass. David Pembroke made everyone promise to acknowledge that we were all publishers, Craig Thomler told us that we were all journalists – we all reported news, and Greg Jericho said that no one was anonymous online – everything is and can be connected.  All were highlighting that we can, and will, be held accountable for anything we distribute on the Internet. Every blog comment, twitter post and YouTube video we upload can all be traced back to our physical selves.

So what has changed since I was ten to stop us from becoming truly anonymous online? Besides improvement in tracking technologies, our personal and professional lives have become entwined.

Before the adoption of mobile technology, when someone left work at the end of the day, they also left their professional attitudes behind. In today’s society we can be contacted 24/7, in fact there are more active mobile phones in Australia than people[1]. It is hard to determine when we start and stop being professionals and start and stop being private citizens. Often the online communication tools we use for work are the same as the ones we use to stay in touch with friends and family, which further distorts the boundaries of our professional and private lives.

As our professional and private lives gradually interweave, it creates a dilemma for our employers. How do they let employees share both private and professional information on social networks without the employee discrediting themselves, their professional position or the organisation they work for? At the moment the jury is still out on this one. As Greg mentioned, the Australian Public Service has strict guidelines about how employees are advised to participate and engage with social media, while the ABC is more lenient with their guidelines. Both sets of guidelines have their merits and their flaws, but they both agree on a few key points:

  • don’t disclose confidential information;
  • don’t imply your personal views are the same as the organisations; and
  • don’t release information that can compromise public confidence in the organisation.

If we can use social media intelligently and are supported by our workplaces, we can co-exist as both professional and personal digital citizens. Unfortunately with the emergence of social media, there is not much room left for true anonymity, or a ten year old dreaming of expressing opinions without repercussions – everything has become transparent. It is something we need to acknowledge if we are to use social media appropriately.

President Obama was asked advice on how to become the next President by a 15 year old student. He said the following…

 “ I want everybody here to be careful about what you post on Facebook — because in the YouTube age, whatever you do, it will be pulled up again later somewhere in your life.”[2]

Views are my own.

[1] Australian Mobile Telecommunications Association, 2009

[2] Obama as cited by Gillmor, 2009

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Facebook as a marketing tool


Photo by Marcopako on Flickr used under creative commons licence

What is Facebook? I’m sure most people are aware of and use Facebook regularly but here is a little recap. Facebook describes themselves as a way to help you connect and share with the people in your life. Unlike Twitter Facebook operates in closed networks. Generally most people on the social network have private profiles and can only interact with others if they have been accepted as a Facebook friend.

The rules are slightly different for organisations – organisations can set up a Facebook page which is public, and anyone can view it. Individuals can like an organisations page and anything the organisation posts will appear in their Facebook feed, along with posts from their friends.

Facebook’s strengths lie in its numbers. More than 1.26 billion people are on Facebook and more than 757 million log on daily.  Facebook is also very visually focused – photos and videos generally the most common content uploaded to the site.

For small organisations, one of Facebook’s biggest advantages the ability to create a Facebook page. Websites can be costly to develop and maintain, while a Facebook page is simple and low cost. Organisations can run competitions, offer deals, post photos and update information on Facebook with minimal staff training. It provides business who previously didn’t have the capabilities to host a website to share information with their customers and the general public electronically.

So what about large organisations? I work for a large organisation but we are fairly new to Facebook. We are still in a bit of a learning curve about how to promote our organisation through our Facebook page.

Our Facebook page is used to inform our members of our policy, news and activities. We post two news articles from our internal news publication a day – this includes not just articles about our organisation but national, international and political news articles. We also post all media releases, audios and video grabs we issue as well as photos from events.

The Queensland Federal Police Facebook page is a great example of how an organisation can promote their organisation.

They recommend having a well thought out communication policy, which states clearly the relationship you expect to have with your audience – no swearing, etc. To build an audience on Facebook they recommend posting both the hard hitting news and the soft news. For example Queensland police asked for help solving a homicide case in a Facebook post, but later the same day they posted police officers stopping traffic to assist ducks. They also post news articles, both the good and the bad, and use humour to engage with their audience.

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Tuesday’s Top Ten

ImageWhat have I been up to this past weekend? Other than being utterly exhausted, – had a full day master class about social media on Saturday (more to come) – I have been trawling the depths of the internet for useful titbits on social media and other fun things. Enjoy

This week in social media – what you may have missed…

Travelling tips for Japanese people going to America – interesting perspective!

Facebook’s new ad campaign structure explained

Fashion and art – matching fashion images with art and photography

Social Media – Building revolutions around the world

Maddie on things – I think Maddie has more flexibility than me

A Dr Seuss inspired guide to Twitter

Why you should love Seth Rogan more than you already do

Remember to always put your best side forward

Social Girl


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