Tag Archives: Facebook

Facebook as a marketing tool

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Photo by Marcopako on Flickr used under creative commons licence

What is Facebook? I’m sure most people are aware of and use Facebook regularly but here is a little recap. Facebook describes themselves as a way to help you connect and share with the people in your life. Unlike Twitter Facebook operates in closed networks. Generally most people on the social network have private profiles and can only interact with others if they have been accepted as a Facebook friend.

The rules are slightly different for organisations – organisations can set up a Facebook page which is public, and anyone can view it. Individuals can like an organisations page and anything the organisation posts will appear in their Facebook feed, along with posts from their friends.

Facebook’s strengths lie in its numbers. More than 1.26 billion people are on Facebook and more than 757 million log on daily.  Facebook is also very visually focused – photos and videos generally the most common content uploaded to the site.

For small organisations, one of Facebook’s biggest advantages the ability to create a Facebook page. Websites can be costly to develop and maintain, while a Facebook page is simple and low cost. Organisations can run competitions, offer deals, post photos and update information on Facebook with minimal staff training. It provides business who previously didn’t have the capabilities to host a website to share information with their customers and the general public electronically.

So what about large organisations? I work for a large organisation but we are fairly new to Facebook. We are still in a bit of a learning curve about how to promote our organisation through our Facebook page.

Our Facebook page is used to inform our members of our policy, news and activities. We post two news articles from our internal news publication a day – this includes not just articles about our organisation but national, international and political news articles. We also post all media releases, audios and video grabs we issue as well as photos from events.

The Queensland Federal Police Facebook page is a great example of how an organisation can promote their organisation.

They recommend having a well thought out communication policy, which states clearly the relationship you expect to have with your audience – no swearing, etc. To build an audience on Facebook they recommend posting both the hard hitting news and the soft news. For example Queensland police asked for help solving a homicide case in a Facebook post, but later the same day they posted police officers stopping traffic to assist ducks. They also post news articles, both the good and the bad, and use humour to engage with their audience.

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Tuesday’s Top Ten

ImageWhat have I been up to this past weekend? Other than being utterly exhausted, – had a full day master class about social media on Saturday (more to come) – I have been trawling the depths of the internet for useful titbits on social media and other fun things. Enjoy

This week in social media – what you may have missed…

Travelling tips for Japanese people going to America – interesting perspective!

Facebook’s new ad campaign structure explained

Fashion and art – matching fashion images with art and photography

Social Media – Building revolutions around the world

Maddie on things – I think Maddie has more flexibility than me

A Dr Seuss inspired guide to Twitter

Why you should love Seth Rogan more than you already do

Remember to always put your best side forward

Xoxo
Social Girl

 

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Welcome to the social world

Social media - Daniel E Lee

So I decided to go back to University – crazy idea I know – and as part of my course I am required to write a blog which looks at social media, both my personal and professional experience, and how it can be utilised to effectively communicate messages. Snore – I know but bare with me!

So let’s start with the basics – what is social media? Isn’t it just another medium for connecting with others who have similar interests? An opportunity to know that hey you’re not the only other person on the planet who hates bananas and can’t ride a push bike. If you’re wondering yes I do hate bananas, and no I can’t ride a push bike not for lack of trying…

When I googled social media the Wikipedia page said that we have been communicating with others socially for thousands of years referring to cave paintings as one of the original forms of social media – a way to relate/ connect with a large group who have similar interests without directly speaking – today it is more understood to be a method of communicating with others electronically via social networking sites such as Facebook, Twitter, YouTube, Instagram and Pinterest to name a few, as well as communicating via chat forums, blogs and a variety of other mediums.

So what is my experience with social media? the same as most – I Facebook, tweet, pin pics to Pinterest watch cat videos on YouTube and follow several blogs – even started my own a few years ago only to give up on it once my husband found out about it and couldn’t stop laughing at its name…. nope don’t ask I’m not sharing that one.

Professionally I work in communications for a health association and we use Twitter and Facebook, have a website which allows members to post forum topics and hold discussions and allow the general public to have a say on anything we upload. We just started our own TV studio – as we all know video is the way of the future or so the stats tell us – so I am now the producer, director, cameraman and video editor as well as the resident photographer. It has been an interesting experience to say the least.

So the million dollar question is why are we on social media? Personally I use Facebook to keep up to date with all my friends – some of them I see quite regularly while others I might not see for a few months and I like feeling like I am a part of their lives even if we only converse over the web. I use Twitter to keep up to date with all my favourite authors and latest movie releases – I also follow politicians and current news and affairs programs. I use Pinterest to catalogue everything that I would have previously bookmarked – recipes, house designs, beauty tips and art and fashion designs.

Professionally I see social media as another avenue to communicate. It is just an additional communication medium – similar to issuing a media release or holding a doorstop. The benefit of using social media opposed to traditional communication mediums is receiving immediate feedback.  We have four Twitter accounts all for different purposes – one is follows the movements of our President, one is used to inform media of our activities, one is used to talk to health professionals and one is used to speak to a select group of health professionals. Our Facebook page is used to communicate with health professionals about our activities. As mentioned, we have just started producing videos which we upload to YouTube – these are usually one to two minute grabs of one of our spokespeople talking about topical health issues. We have been using social media as an organisation for a few years and originally started utilise the various tool after members claimed we didn’t inform them enough of our activities. One of the biggest hurdles we have had is informing people that we are now using different social media tools – we are steadily increasing awareness of our participation on these sites. We are now trying to develop great content that reflect what our audience wants to know.

So back to the blog… Dictionary.com defines a blog as a website containing a writer’s or group of writers’ own experiences, observations, opinions etc., and often contains images and links to other websites. So who am I and what are my opnions… At the age of five on my first day of kindergarten I became best friends with a boy in my class because I asked him two very important questions and we happened to agree on the answers so here goes… Do you like bananas? And do you like rocks??? If you answered no for the first and yes to the second you are my new BFF … No seriously… I was a strange child! My favourite foods were stinky cheese (blue-vein cheese) and red onion bread. I honestly believed everything tasted better with tomato sauce and that beetroot was made by the Gods… now I can’t stand either. I loved books – still do and wrote my own stories constantly – mainly about unicorns.

Now  days I am a too close to 30 female that believes in changing her hair colour with the seasons and loves to watch tacky action movies – Mission Impossible, Fast and the Furious – you get my drift… ha… get it drift. I love to read young adult fiction – so shameful I know, and constantly design my future house by spending hours trying to find the perfect wallpaper to match my latest colour scheme. I am a mad art fanatic – I went to New York recently and was shamefully close to tears by getting up close and personal with a few Picasso’s, Monet’s and Van Gogh’s. I am an environmentalist at heart – I developed a ‘go green’ program when I was 10 for my school. I am also obsessed with the latest fashion trends and change my shoes seasonally! I married my high school sweetheart – yep we are that lovey dovey annoying couple that you all love to hate and have been married for five years in October with no kids and none planned for anytime soon.

So although I had to start this blog to talk about social media and how it impacts both organisations and people generally I will do so in relation to my own personal thoughts and beliefs – for what is social media without a social connection.

To end here is a video of a cat doing something on YouTube because you can nenver get enough of other peoples cats doing crazy stuff!!

Xoxo – social girl

Photo on Flickr by Daniel E Lee used under Creative Commons License

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