Tag Archives: Twitter

Ashton Kutcher’s twitter fail

So in 2011 Ashton Kutcher committed an epic twitter fail when he posted a response about the dismissal of Penn State coach Joe Paterno. He wrote…

“How do you fire Jo Pa?” #insult #noclass as a hawkeye fan I find it in poor taste.”

There was nothing overly wrong about his tweet except that Kutcher hadn’t done his homework… the coach was not fired because of his age or job performance but because of his apathetic response to charges of a former assistant coach who allegedly sexually abused a young boy. Kutcher owns an anti-child sex trafficking foundation and was quickly told by his followers of his mistake.

Kutcher responded quickly saying

“As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case” and “As of immediately I will stop tweeting until I find a way to properly manage this feed. I feel awful about this error. Won’t happen again.”

He even took a photo of himself standing next to an ‘I’m with stupid sign’. He also wrote a blog post to try and defuse the situation. However what he did next was seen as a bit of a no-no. He turned over the management of his twitter account to his team to ensure the quality of the content.Image

Kutcher’s feed is now just posting announcements about Kutcher and for the eight million people who follow him it might not be worth it anymore. We all make mistakes and can admit them and move on – the people who follow us on social media understand and will forgive but to give up on the network because of a mistake, and reducing the engagement defeats the purpose of being on the network to begin with.

Read http://www.salon.com/2011/11/11/ashton_kutchers_massive_twitter_fail/ for more details about the incident.

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Twitter as a marketing tool

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Taken by Mark Beale on Flickr used under creative commons licence

What is Twitter? In Twitter’s own words they describe the social network as something that helps you create and share ideas and information instantly, without barriers. Twitter say that Twitter allows people to stay in touch with friends and family, follow what’s happening in your neighbourhood, your profession or your hobby and to understand life from the perspective of actors, musicians or sports stars.

One of Twitter’s strengths lies in its ability to disseminate succinct information in real time. Twitter only allows posts of 140 characters so everyone has to be succinct and to the point. Because the length of a tweet is so short, it is easy to broadcast news quickly. A study by University of Edinburgh’s School of Informatics found that while traditional newswires still dominate the dissemination game, Twitter scoops old media on certain stories, usually large ones dealing with sports, major disasters, and sometimes riots.

Another strength is Twitters ability to connect like-minded people together virtually. It is a more refined version of a chat room. People can be watching a sporting game live and connect with someone watching the same sporting game from their lounge room – they can celebrate together or commiserate and bond over their similar interests.

So how can we utilise these strengths to promote an organisation. The organisation I work for uses Twitter in a variety of ways – we have four accounts.

  • One account is run by the CEO – he will tweet regularly about his movements – because of his high profile people want to understand life from his perspective – because of his profile he can advocate the organisation from his own perspective.
  • The second account is used for distributing media releases, audio and video content and is aimed at interacting with and informing journalists, politicians and other associations, as well as the general public. This account only discusses the organisations official positions.
  • Our third Twitter account distributes all material that appears in each edition of our internal news publication. The publication is issued fortnightly and is very extensive. It includes what the organisation has been advocating, as well as what is happening nationally, politically and internationally in the health space. This account is aimed at engaging members and the general public.
  • The last account targets a select group of members and is coordinated more like a public forum. It is a space where they can discusses changes, ideas and concerns with each other facilitated by information that we distribute.

I have found these methods to be effective in promoting our organisation. We talk to media to spread news, we discuss health topics with like-minded people and raise our profile, and we provide insight into the life of our high profile CEO.

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Tuesday’s Top Ten

ImageWhat have I been up to this past weekend? Other than being utterly exhausted, – had a full day master class about social media on Saturday (more to come) – I have been trawling the depths of the internet for useful titbits on social media and other fun things. Enjoy

This week in social media – what you may have missed…

Travelling tips for Japanese people going to America – interesting perspective!

Facebook’s new ad campaign structure explained

Fashion and art – matching fashion images with art and photography

Social Media – Building revolutions around the world

Maddie on things – I think Maddie has more flexibility than me

A Dr Seuss inspired guide to Twitter

Why you should love Seth Rogan more than you already do

Remember to always put your best side forward

Xoxo
Social Girl

 

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Welcome to the social world

Social media - Daniel E Lee

So I decided to go back to University – crazy idea I know – and as part of my course I am required to write a blog which looks at social media, both my personal and professional experience, and how it can be utilised to effectively communicate messages. Snore – I know but bare with me!

So let’s start with the basics – what is social media? Isn’t it just another medium for connecting with others who have similar interests? An opportunity to know that hey you’re not the only other person on the planet who hates bananas and can’t ride a push bike. If you’re wondering yes I do hate bananas, and no I can’t ride a push bike not for lack of trying…

When I googled social media the Wikipedia page said that we have been communicating with others socially for thousands of years referring to cave paintings as one of the original forms of social media – a way to relate/ connect with a large group who have similar interests without directly speaking – today it is more understood to be a method of communicating with others electronically via social networking sites such as Facebook, Twitter, YouTube, Instagram and Pinterest to name a few, as well as communicating via chat forums, blogs and a variety of other mediums.

So what is my experience with social media? the same as most – I Facebook, tweet, pin pics to Pinterest watch cat videos on YouTube and follow several blogs – even started my own a few years ago only to give up on it once my husband found out about it and couldn’t stop laughing at its name…. nope don’t ask I’m not sharing that one.

Professionally I work in communications for a health association and we use Twitter and Facebook, have a website which allows members to post forum topics and hold discussions and allow the general public to have a say on anything we upload. We just started our own TV studio – as we all know video is the way of the future or so the stats tell us – so I am now the producer, director, cameraman and video editor as well as the resident photographer. It has been an interesting experience to say the least.

So the million dollar question is why are we on social media? Personally I use Facebook to keep up to date with all my friends – some of them I see quite regularly while others I might not see for a few months and I like feeling like I am a part of their lives even if we only converse over the web. I use Twitter to keep up to date with all my favourite authors and latest movie releases – I also follow politicians and current news and affairs programs. I use Pinterest to catalogue everything that I would have previously bookmarked – recipes, house designs, beauty tips and art and fashion designs.

Professionally I see social media as another avenue to communicate. It is just an additional communication medium – similar to issuing a media release or holding a doorstop. The benefit of using social media opposed to traditional communication mediums is receiving immediate feedback.  We have four Twitter accounts all for different purposes – one is follows the movements of our President, one is used to inform media of our activities, one is used to talk to health professionals and one is used to speak to a select group of health professionals. Our Facebook page is used to communicate with health professionals about our activities. As mentioned, we have just started producing videos which we upload to YouTube – these are usually one to two minute grabs of one of our spokespeople talking about topical health issues. We have been using social media as an organisation for a few years and originally started utilise the various tool after members claimed we didn’t inform them enough of our activities. One of the biggest hurdles we have had is informing people that we are now using different social media tools – we are steadily increasing awareness of our participation on these sites. We are now trying to develop great content that reflect what our audience wants to know.

So back to the blog… Dictionary.com defines a blog as a website containing a writer’s or group of writers’ own experiences, observations, opinions etc., and often contains images and links to other websites. So who am I and what are my opnions… At the age of five on my first day of kindergarten I became best friends with a boy in my class because I asked him two very important questions and we happened to agree on the answers so here goes… Do you like bananas? And do you like rocks??? If you answered no for the first and yes to the second you are my new BFF … No seriously… I was a strange child! My favourite foods were stinky cheese (blue-vein cheese) and red onion bread. I honestly believed everything tasted better with tomato sauce and that beetroot was made by the Gods… now I can’t stand either. I loved books – still do and wrote my own stories constantly – mainly about unicorns.

Now  days I am a too close to 30 female that believes in changing her hair colour with the seasons and loves to watch tacky action movies – Mission Impossible, Fast and the Furious – you get my drift… ha… get it drift. I love to read young adult fiction – so shameful I know, and constantly design my future house by spending hours trying to find the perfect wallpaper to match my latest colour scheme. I am a mad art fanatic – I went to New York recently and was shamefully close to tears by getting up close and personal with a few Picasso’s, Monet’s and Van Gogh’s. I am an environmentalist at heart – I developed a ‘go green’ program when I was 10 for my school. I am also obsessed with the latest fashion trends and change my shoes seasonally! I married my high school sweetheart – yep we are that lovey dovey annoying couple that you all love to hate and have been married for five years in October with no kids and none planned for anytime soon.

So although I had to start this blog to talk about social media and how it impacts both organisations and people generally I will do so in relation to my own personal thoughts and beliefs – for what is social media without a social connection.

To end here is a video of a cat doing something on YouTube because you can nenver get enough of other peoples cats doing crazy stuff!!

Xoxo – social girl

Photo on Flickr by Daniel E Lee used under Creative Commons License

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